The job search today looks much different than it did 10, or even five years ago. Applying directly to a company’s website used to be effective, but now it only ensures that your resume is sent into the infinite abyss. Applying blindly eliminates any way of standing out and, as I’ve said in previous posts, standing out is the only way you and your resume will get noticed.
In addition to continuously networking and understanding the market’s temperature, one easy way to leverage your personal brand in the job search is by using three well known, easy to use websites. You’re likely using them every day, anyway.
This presentation gives a great overview and provides some video examples of how to effectively use each of the platforms: http://prezi.com/pfoamia8fryr/
A special plug for LinkedIn: In my past life, I worked as a recruiter for a staffing company. Hundreds of people would apply online for the job I posted, but I consistently found my best candidates through LinkedIn. It takes more work on the part of the recruiter (i.e. there is often not a phone number or email address listed unless you are directly connected with the person) but the reward in finding qualified candidates reigns supreme.
During my work with collegians and recent graduates, I have observed that a smaller percent of this population has a vibrant presence on LinkedIn. In fact, many do not have profiles. If you are someone who is unfamiliar with LinkedIn, please do yourself a professional favor and create a profile. Take a few minutes to add your work history (or class history, volunteer work, etc) and get your name out there. First, connect with people you know, and then extend your network.
LinkedIn offers some comprehensive, brief tutorials to get you started: http://help.linkedin.com/app/
I am happy to walk anyone through the process of leveraging any of these platforms to enhance your personal brand. Feel free to email me at shanamakos@
Add me on LinkedIn: http://www.linkedin.com/in/